Privacy Policy
Last updated: August 11, 2026
This Privacy Policy explains how Roofs Local ("we," "us," or "our") collects, uses, and shares information when you use our website, instant estimate tool, and related services (the "Services"). By using the Services, you agree to the practices described here.
1. Information we collect
We collect the information you provide and some information automatically:
- Homeowner details — your name, property address, email, phone number, and details about your roof and project that you enter into the estimate tool.
- Contractor details — if you apply to our network, your company name, contact name, email, phone, service ZIP codes, licensing information, and billing details.
- Property & measurement data — aerial imagery and roof measurements associated with the address you provide, used to generate your estimate.
- Usage data — device, browser, and interaction data collected automatically through cookies and similar technologies to operate and improve the Services.
2. How we use your information
- To generate your instant roofing estimate.
- To match you with an independent local contractor from our network and share your request with them.
- To contact you about your request by phone, text, and email.
- To operate, secure, analyze, and improve the Services.
- To comply with legal obligations and enforce our terms.
3. How we share your information
When you request an estimate, we share your contact information and project details with the matched roofing contractor so they can follow up with you. Each homeowner lead is shared with a single contractor — we do not sell your information to multiple competing companies. We may also share information with service providers who help us operate the Services (such as hosting, mapping/measurement, and payment providers), and when required by law.
The contractor you are matched with is an independent third party with its own privacy practices. Once your information is shared with a contractor, their use of it is governed by their own policies, not this one.
4. Cookies
We use cookies and similar technologies to keep the Services working, remember your session, and understand how the site is used (including for A/B testing of page content). You can control cookies through your browser settings, though some features may not work without them.
5. Data retention & security
We retain your information for as long as needed to provide the Services and for legitimate business or legal purposes. We use reasonable administrative and technical safeguards to protect your information, but no method of transmission or storage is completely secure.
6. Your choices
You may opt out of marketing communications at any time using the unsubscribe link or by replying STOP to text messages. You may request access to, correction of, or deletion of your personal information by contacting us at the address below, subject to applicable law.
7. Children's privacy
The Services are not directed to children under 13, and we do not knowingly collect their information.
8. Changes to this policy
We may update this Privacy Policy from time to time. Changes are effective when posted, and the "Last updated" date reflects the latest revision.
9. Contact
Questions about this policy? Contact us at hello@roofslocal.com. See also our Terms & Conditions.
This page is provided as general information and does not constitute legal advice. Roofs Local recommends having this policy reviewed by a licensed attorney before relying on it for your business.